麻豆传媒

Biography

Dr. Soo Rhee earned a Ph.D. in Mass Communication and Master鈥檚 in advertising from the University of Florida. Her B.A. in Advertising and Public Relations was awarded by Hanyang University, South Korea. Dr. Rhee specializes in advertising and teaches Principles of Advertising and Advertising Campaigns. Her research interests include luxury brand advertising, gender portrayals in advertising, dynamics of electronic word-of-mouth, cross-cultural studies in advertising and message strategies in health advertising.