Strategic Editorial Calendar

UMC will use this editorial calendar to align storytelling and communications to TU’s operational goals strategically. 

This calendar takes into consideration key milestone programs and events that happen throughout the academic year and aligns with TU’s enrollment marketing efforts.

Each month includes a strategic plan goal and key focus area. We understand the need for breaking news and other timely announcements ongoing and throughout the year.

To this end, UMC will serve as strategic advisers with our campus partners to determine goals for communications focused on the audience. This effort will allow us to identify the appropriate timing and communication tool to reach the intended audience.

UMC commits to ensuring our communications help our students, faculty, staff and visitors feel seen, heard and welcome at TU. As a result, we will focus on inclusive storytelling and communications in all that we do throughout the year, while shining a spotlight on DEI programs and initiatives in dedicated months.

UMC Strategic Calendar (printable PDF)

Links To Information For:

August

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Campaign phase: visit TU/application
  • Move in/ welcome to TU
  • Start of fall semester

September

Goal Focus: Include

Coverage Areas

  • DEI initiatives
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Campaign phase: Visit TU/applications
  • Latine/x heritage and culture
  • CHP ribbon cutting
  • Football home opener/tailgate
  • Career and internship job fair
  • Open house

October

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement/alumni
  • Enrollment

Additional Coverage

  • Campaign Phase: Apply Now
  • Homecoming
  • LGBTQIA+ History & Culture
  • Family Weekend
  • Campus Sustainability Month

November

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Fellowships and awards
  • Native American heritage and culture
  • Election Day
  • BTU Awards
  • Gen One Day

December

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • Commencement/doctoral hoodings
  • TU holiday
  • Staff/faculty holiday party

January

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Annual report
  • Minimester begins
  • Start of legislative session
  • Start of spring semester

February

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Campaign Phase: Matriculation
  • Black history and culture
  • Greek recruitment and rush begins
  • Application deadline

March

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Campaign Phase: Get to know TU/connect
  • Spring break
  • Mega Internship Job Fair
  • Women’s History Month
  • Admitted Students Day
  • Disability awareness and culture

April

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement/alumni
  • Enrollment

Additional Coverage

  • Impact TU
  • Big Give
  • Fellowships and awards
  • Sexual assault awareness
  • College Cup
  • End of Maryland legislation session
  • Autism awareness

May

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • Commencement/doctoral hoodings
  • Enrollment deadline
  • Summer Session
  • APIMEDA history and culture
  • Student/faculty awards
  • Mental Health Awareness Month
  • Open house

June

Goal Focus: Include

Coverage Areas

  • DEI Initiative
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Orientation
  • Study abroad
  • Pride Month
  • Juneteenth

July

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Orientation
  • Summer research
  • StarTUp Accelerator Showcase
  • Get to know TU/connect