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Working with the Digital Strategy team
The Digital Strategy team oversees the Towson University website.
Our team members advise on various aspects of website management including:
- website training
- website access and permissions
- information architecture
- content strategy
- user research
- analytics and search engine optimization (SEO)
Our goal is to create a great user experience for site visitors.
See web editor resources or plan a consultation on your website by emailing digitalstrategy AT_TOWSON.
How We Can Help
Website Trainings
Once we receive a request for a new web editor, you will receive an invitation for technical training. Technical training must be completed before content training.
Once technical training is complete, you can to learn more about:
- intro to content strategy and writing for the web
- walk-through of the Web Editor Resources
- Q&A
- hands-on workshop time
Website Access and Permissions
We address questions relating to:
- workflow or permissions changes
- invitation to attend Modern Campus CMS training
Information Architecture
We address questions relating to:
- adding, deleting and moving a web page or site
- requesting redirect URLs
Content Strategy
We address questions relating to:
- writing content that meets audience needs
- creating accessible content
- user experience
- page layout and design guidance, including snippet strategy and working with built-in template components
- online forms
Learn more about content standards and best practices.
User Research
We offer research related to:
- user testing
- comparative/competitive analysis
Analytics and SEO
We address questions relating to:
- Google Analytics tracking, reports and dashboards
- assistance generating tracking links for use in emails, advertising, social media and print
- optimizing content for search engines (also known as search engine optimization)
Learn more about analytics and reports.
Web Development
Submit a ticket to OTS Web Development for items relating to:
- embedding videos
- deleting documents
- technical issues and error messages
Localist Master Events Calendar
Email Greg Primrose, gprimrose AT_TOWSON, to have your department鈥檚 events added to a TU webpage as a 鈥渇eed鈥� from the master events calendar.
Photography
- Email Lauren Castellana, lcastellana AT_TOWSON, to discuss requests for photographic services or for questions about the Photo and Media Library
- Submit your photo cropping requests to Creative Services by filling out a form (log in using your TU NetID and password). If this is your first time using the form, please follow the instructions for .