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A short URL is a shortened www.towson.edu link that is easy to remember, type and share. A QR code can be scanned with a mobile device to open a webpage.  

Short URL Criteria 

Before submitting your request, please make certain your short URL:

• is not already in use
• relates to the site/page content and is not overly broad or vague
• links to a www.towson.edu webpage or a TU-owned web property 

Example of an acceptable short URL: www.towson.edu/policies. This is acceptable because it describes the site content and is the location of all official TU policies. 

Example of an unacceptable short URL: www.towson.edu/graduate. This is unacceptable because it is too broad and could relate to graduating, graduate studies, graduates, etc. 

QR Code Criteria 

Before submitting your request, please make certain your QR code:

• is not used for email, social media or on websites
• links to a www.towson.edu webpage or a TU-owned web property 

Request a Short URL or QR Code

Use this form to request TU short URLs and TU-branded QR codes.

Your Name

Email Address

Department

If requesting on behalf of someone else, please indicate their department.

Project Details

Project Name or Title

Please summarize the project with a short, unique description.

Landing Page URL

Please copy and paste your link below. Example: /folder/subfolder/page.html

Which link type are you requesting? Check all that apply.

Short URLQR code

What short URL would you like to use?

Example: towson.edu/xxxxxx. The desired short URL will be reviewed and is not guaranteed.

Which QR code design do you prefer?

Default, full color: Black code on a white background with gold TU logoBlack and white: Black code on white background with black TU logoInverse: White code on black background with black TU logo (for dark/black backgrounds)Athletics, colorAthletics, black and white

Who is the audience that will be using the short URL or QR code to access the landing page? Check all that apply.

StudentsFacultyStaffAlumniLocal business and community membersProspective students and familiesParents and familiesOther

If other, please specify.

Where will this link be placed? Check all that apply.

If you check multiple choices below and require detailed tracking for each location, multiple short URLs and/or QR codes will need to be created. Digital Strategy may have additional questions to determine the details.

Audio (radio, podcast)BillboardBrochure (print)Digital Document (PDF, Word, Powerpoint)Digital Sign EmailFlyer/Handout/Postcard (print)Magazine/Newspaper (print)OtherPoster/SignageSocialTable Tent (print)VideoWebsite

If other, please specify.

On what website(s) will this link be used?

Please provide the full URL(s).

Tracking Needs

Will this link be used as part of a marketing or awareness effort, promotion or campaign?

YesNo

If yes, please describe this effort.

Describe whether this link request relates to other tracking links. Will there be multiple links for the same effort or broader campaign over time? Will the links be placed in multiple channels (e.g. social media, email, print, etc.)? If so, these links should share the same tracking details.

When will your audience start using the link(s) or QR code(s)?

Please enter a date using mm/dd/yyyy format. If exact date isn鈥檛 known, enter an approximate date in the future.

Will this link be taken down at some point (e.g. ad stops running)?

YesNo

If yes, please provide an end date.

Please enter a date using mm/dd/yyyy format. If exact date isn鈥檛 known, enter an approximate date.

Do you need detailed usage reporting and tracking enabled for this link?

Reports must be requested separately as needed and will not be provided automatically.

YesNo

Please provide additional information about tracking and reporting requirements.

Please provide any additional comments, questions or instructions.

 

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